Cape Wayfarer CRAFT PET FOOD - Privacy & DATA Policy

Last updated: 11th January 2026

Cape Wayfarer Craft Pet Food (“we”, “us”, “our”) is committed to protecting your personal information and complying with the Protection of Personal Information Act, 4 of 2013 (POPIA).
This page explains how we collect, use, store, and protect your information when you visit our website, shop with us, or interact with us online.

 

1. Privacy Policy

1.1 What Personal Information We Collect

Information you provide

  • Name and surname

  • Email address

  • Phone number

  • Delivery or billing address

  • Order details and purchase history

  • Information submitted through contact forms

  • Account registration details (if applicable)

Information collected automatically

  • IP address

  • Browser and device information

  • Pages visited and time spent on the site

  • Cookies and tracking data

E‑commerce information

Our online store is powered by ECWID, which may collect:

  • Shopping cart data

  • Checkout and order information

  • Payment‑related details (processed securely by third‑party payment providers; we do not store card numbers)

Analytics

We use:

  • Google Analytics

  • ECWID analytics tools

These tools collect anonymised behavioural data to help us understand how visitors use our website.

 

1.2 Why We Collect Personal Information

We collect and process personal information to:

  • Process and deliver your orders

  • Communicate with you about your purchases or enquiries

  • Provide customer support

  • Improve our website and user experience

  • Analyse website traffic and performance

  • Send marketing emails (only if you have opted in)

  • Comply with legal and regulatory requirements

We only collect information that is relevant and necessary for these purposes.

 

1.3 Consent

You give consent when you:

  • Submit a form

  • Create an account

  • Place an order

  • Subscribe to our newsletter

  • Accept cookies on our website

You may withdraw your consent at any time by contacting us.

 

1.4 How We Protect Your Information

We use reasonable technical and organisational safeguards, including:

  • SSL encryption (HTTPS)

  • Secure hosting and firewalls

  • Access controls and password protection

  • Regular security updates

  • Secure third‑party payment gateways

 

1.5 Your Rights Under POPIA

You have the right to:

  • Access the personal information we hold about you

  • Request corrections or updates

  • Request deletion (where legally permitted)

  • Object to processing

  • Withdraw consent

  • Lodge a complaint with the Information Regulator

We aim to respond within 30 days.

 

1.6 Sharing of Personal Information

We do not sell your personal information.

We may share information with trusted service providers who help us operate our website and fulfil your orders, including:

  • ECWID (e‑commerce platform)

  • Payment processors

  • Courier and delivery partners

  • Email marketing platforms

  • Google Analytics

These providers must protect your information and comply with POPIA or equivalent standards.

 

1.7 Cross‑Border Transfers

Some service providers (such as Google Analytics and ECWID) may store or process information outside South Africa.
We ensure that these providers offer adequate protection as required by POPIA.

 

1.8 Data Retention

We retain personal information only as long as necessary to:

  • Provide our services

  • Complete transactions

  • Meet legal, tax, or accounting obligations

Marketing email data is retained until you unsubscribe.

 

2. Cookie Policy

2.1 What Are Cookies?

Cookies are small text files stored on your device to improve your browsing experience.

2.2 How We Use Cookies

We use cookies to:

  • Enable essential website functions (cart, checkout, login)

  • Improve site performance

  • Analyse traffic and visitor behaviour

  • Support marketing and analytics tools

2.3 Types of Cookies We Use

  • Essential cookies – required for the website to function

  • Analytics cookies – help us understand how visitors use the site

  • Functional cookies – remember your preferences

  • Marketing cookies – used for optional marketing tools (only if enabled)

2.4 Managing Cookies

You can manage or disable cookies in your browser settings.
Disabling essential cookies may affect website functionality.

 

3. POPIA Consent Statements

These short statements can appear on your forms, checkout pages, and newsletter sign‑ups.

3.1 Contact Form Consent

“By submitting this form, you consent to Cape Wayfarer Craft Pet Food processing your personal information for the purpose of responding to your enquiry, in accordance with our Privacy Policy.”

3.2 Checkout Consent

“By placing an order, you consent to Cape Wayfarer Craft Pet Food processing your personal information for order fulfilment, delivery, and customer support.”

3.3 Newsletter Sign‑Up Consent

“By subscribing, you consent to receiving marketing emails from Cape Wayfarer Craft Pet Food. You may unsubscribe at any time.”

3.4 Account Creation Consent

“By creating an account, you consent to Cape Wayfarer Craft Pet Food storing your personal information for account management and order history.”

 

4. PAIA Manual (Summary & Link)

South African law requires businesses to make a PAIA Manual available.
Our full PAIA Manual is available here:
[Insert link or PDF download]

4.1 Summary

Our PAIA Manual includes:

  • Company details

  • Information Officer contact information

  • Types of records we hold

  • How to request access to information

  • Applicable fees and procedures

 

5. Contact Information

Information Officer: Cape Wayfarer Craft Pet Food
Email: nourish@capewayfarer.com
Phone: +27 721 208 0288
Address: Postnet Suite 3, Private Bag X4, Hout Bay, 7872, Western Cape

If you have questions or wish to exercise your POPIA rights, please contact us.